How the lines between artist and entrepreneur have blurred (and what that means for your next live performance)
Part #2 - The Performative Workshop
Now, this is where you get to see me putting everything into action. Through this presentation, I perform, then break down the process and components after each section.
I show you precisely what happens during a performance and how I use technology to manage all the elements effortlessly so I can focus on giving the best experience possible.
I also reveal details of the upcoming Transmute Accelerator program and share some of the transformational stories of performers who enrolled in the last program.
(Bring a notepad and pen - you’ll want to watch this more than once!)
From technology to artistry to production to show design to wellness, there are few people who understand the complete spectrum of the music industry. Laura Escudé is one of these rare individuals.
Based in Los Angeles, Escudé is an artist, innovator, entrepreneur and live show designer with a deep understanding of complex technology, a profound passion for music and art and a unique talent for fusing the two. Career highlights include designing shows for Kanye West and Jay Z, opening for Miguel on his 2015 Wildheart tour and building a thriving international business populated by top-tier professionals.
But while Escudé’s life and work are dynamic, her ultimate goal is simply to inspire.
She’s released myriad albums, singles and EPs under the name Alluxe, synthesizing her skills as a classically trained violinist and her prowess as an avant-garde electronic producer. Escudé’s forthcoming Transmute EP is her most intimate work to date, capturing the sound and feel of a woman who’s examined the darkest parts of herself and come out the other end transformed. Escudé’s live performances are known for their sleek futuristic style and the raw emotion she elicits from her musical machines. She’s done official remixes for artists including M83 and Polica, with her violin playing featured on albums by Big Grams, Kanye West and Jay Z and many more.
Technology is a second language for Escudé, who in 2008 became the world’s first Ableton Certified Trainer. In 2012 she founded Electronic Creatives, using her skills to hire and train programmers and playback engineers for artists including Logic, Ariana Grande, The Weeknd, Big Sean, Charli XCX and the Yeah Yeah Yeahs. The company has become a worldwide leader in the field, with Escudé now leading a staff of 15.
These creative applications of technology have made Escudé one of the world’s most in-demand live show designers. She’s brought massive productions to life for artists including Kanye West, Jay Z, Bon Iver, Missy Elliot, Herbie Hancock and television megabrand American Idol. Escudé toured extensively with these shows, collaborating with artists to create fresh, thrilling experiences for audiences worldwide.
It was while on tour that Escudé learned the challenges of staying healthy on the road. In 2016, tour burnout landed her in the hospital. She was exhausted, stressed and not sure how to get better. It was a low point that forced Escudé to take a break from work and focus on her health. This physical, mental, emotional and spiritual process involved letting go of unproductive habits and thought patterns, facing her fears and giving up everything – alcohol, touring, toxic people – that didn’t serve her. Escudé was soon not just better, but for the first time in her life truly thriving.
The experience inspired Escudé to help others, particularly live performers, optimize their own health and well-being. In 2017, she launched the Transmute Retreat, a week-long workshop incorporating yoga, meditation, nature, live performance workshops and community performances. Since its launch, Transmute has hosted dozens of artists such as AlunaGeorge at a tranquil arts center in coastal Florida.
With all she’s achieved in the realms of music and technology, it’s clear why Escudé has been called “the best in the world at this job.” But despite her many accomplishments, Escudé feels like she’s just getting started and only getting better.